Guest Criteria

You have built something — or you are in the thick of building it — and your journey holds lessons that could change the trajectory of another founder's business.

• Make or have made a better-for-you, health-focused, or specialty food product — think clean label, functional ingredients, allergen-friendly, organic, or plant-based.
• Have a real story to share — a scaling win, a costly mistake, a pivot that changed everything, or a breakthrough that took longer than expected.
• Are willing to be open and honest, not just promotional — our listeners show up for the truth, not the highlight reel.
• Are at any stage — from farmers market to regional retail to national distribution. If your story is useful, we want to hear it.

Our expert guests bring specialized knowledge that helps better-for-you food founders make smarter decisions — faster. Whether you work in food science, retail strategy, packaging, finance, marketing, or supply chain, if your work intersects with the better-for-you food space, you belong in this conversation.

• Work with, or have worked with, better-for-you food founders and understand the specific challenges they face.
• Can speak practically and accessibly — our audience is founders, not academics or investors.
• Have a clear point of view, a framework, or a lesson that goes beyond general advice.
• Are genuinely invested in helping founders succeed, not just generating leads.